Marketing action: Black Friday in Área Sur shopping centre.

We transformed the entire shopping centre into a film museum with large-format figures of film characters, the Hollywood Oscars and a personalised stand where you could get a free ticket to Yelmo Cinemas on presentation of a purchase ticket for €30 or more from any of the shopping centre’s establishments. To reinforce the action and make Area Sur more dynamic, some actors gave life to famous characters from classic films, children’s films, superheroes and film directors, who interacted with the public, making them participants in some of the film shoots.