CAMPAIGN “WE ARE CONSTRUCTION”

Client: FAEC

During the month of October 2020 we developed the Communication Campaign “Somos Construcción” (We are Construction), promoted by the Provincial Federation of Construction Employers’ Groups of Cádiz (FAEC) together with the Diputación Provincial of Cádiz.

The objetive of the campaign was the vindication of construction as a strategic and future sector in the province of Cádiz, key in the recovery after the impact of the pandemic, as well as attracting young labor, highlighting its value as sustainable sector. For this, we designed several graphic pieces that were inserted in different local media as press, social networks, etc. A radio spot was also recorder as well as a newsletter explaining the action and access to a video.