Street Marketing actions for Ecoembes with a clear objective: to make the population of Jerez de la Frontera aware of the importance of recycling.
With a reliable and precise study, each year, all cities are evaluated what kind waste and which container is more complicated for the population when it comes to recycling. With the results obtained, Ecoembes commissioned us to carry out different Street Marketing actions when there is a lot of people, such as the Jerez Fair, the Autumn Festival and Christmas. The public was an important part of the event when the actions were carried out, handout of bags of various uses, use of ecological transport or a workshop with Masterchef explaining the recycling in the kitchen. The outreach was a success.